Experienced Sales Leadership.
Working Alongside Your Team.
Chuck Kitchen brings nearly four decades of industrial B2B experience inside manufacturers and distributors, from carrying the bag to full P&L responsibility. GENREV!™ is how that experience is delivered: hands-on leadership, a proven process, and a purpose-built platform that stays long after the engagement ends.
Sales leadership grounded in experience, across every level and discipline of an organization.
Having worked from the ground up, from field sales to the executive level, Chuck truly understands all levels of an organization. What makes this work different is that GENREV!™ is not just one thing. It is an experienced commercial leader, a proven Sales Resource Management (SRM) process, and a purpose-built platform working together. Most fractional executives bring experience. Most frameworks come without the person who built them. Chuck brings both, plus a structured process and platform that sustain the work long after the engagement ends.
“My objective is to build a self-sustaining sales discipline your team can run on their own.” – Chuck
“I'm not here to oversee your team or tell them what to do. I'm here to become a trusted colleague: in the field, in the meetings, doing the work alongside them.” – Chuck
💼 Operating Background
38 years inside industrial B2B manufacturers and distributors, across public and private companies of varying size, progressing from field sales through nearly three decades of commercial leadership, including full P&L responsibility, building and managing sales teams, and driving results in real operating environments alongside all organizational disciplines and levels.
🏢 GENREV!™ Sales Resource Management (SRM)
Sales Resource Management (SRM) is the disciplined process of aligning people, priorities, and performance data around profitable, predictable growth. The GENREV!™ Sales Resource Management (SRM) methodology addresses the structural gaps that cause most industrial B2B sales organizations to underperform: forecasting discipline, accountability, cross-functional alignment, and strategic execution.
🌍 Availability
Based in the New York Metro area. Available nationally, both on-site and virtually. The engagement model adapts to what the situation requires.
🎯 Target Companies
Industrial B2B manufacturers and distributors, typically under $50M in revenue. Companies seeking structured commercial leadership and a practical, out-of-the-box approach to sales performance improvement.
GENREV!™ also works with private equity firms, M&A advisors, commercial lenders, turnaround professionals, exit planning advisors, and fractional CEOs, CFOs, and CMOs who need experienced commercial sales leadership for their portfolio companies or clients.
A commercial leader, a proven Sales Resource Management (SRM) process, and a purpose-built platform. Most bring one. GENREV!™ brings all three.
Nearly four decades inside manufacturers and distributors, from carrying the bag to full P&L. Built from experience, not observation.
When the work is done, the process and the disciplines remain. The organization keeps what was built.
Aerospace, Aggregate, Agriculture, Automotive, Beverage, Bottling, Canning, Cement, Concrete, Construction, Consumer Products, Conveyor, Defense, Distribution, Food, General Manufacturing, Government, Heavy Equipment, HVAC, Machine Tool, Maintenance Services, Material Handling, Mining, Paper, Paper Converting, Power Generation, Recycling, Steel, and Wind.
Chuck welcomes the opportunity to learn about your situation and explore how GENREV!™ might be able to help.
Start a Free, Neutral Conversation →